Today, it feels as though some of those freedoms might increasingly come under question, at least in the US context. And in Britain, the recent furore over Brexit could not be more different to feelings about Europe in the early 70s as Britain prepared to enter the Common Market, a move which promised to usher in a new age of economic prosperity and international cooperation. Everyone knows that this was an era of great leaps in art, creativity and popular music, but try telling that to someone who lived on the edges of Salford in There were strong undercurrents of post-war traditionalism running parallel to all this social and cultural change, particularly at the level of film and popular culture.
For a few years in the s, London was the world capital of cool. When Time magazine dedicated its 15 April issue to London: the Swinging City, it cemented the association between London and all things hip and fashionable that had been growing in the popular imagination throughout the decade. London's remarkable metamorphosis from a gloomy, grimy post-War capital into a bright, shining epicentre of style was largely down to two factors: youth and money. The baby boom of the s meant that the urban population was younger than it had been since Roman times. With the abolition of National Service for men in , these young people had more freedom and fewer responsibilities than their parents' generation. They rebelled against the limitations and restrictions of post-War society.
The Swinging Sixties was a youth-driven cultural revolution that took place in the United Kingdom during the mid-to-late s, emphasising modernity and fun-loving hedonism, with Swinging London as its centre. Among its key elements were the Beatles , as leaders of the British Invasion of musical acts; Mary Quant 's miniskirt ; popular fashion models such as Twiggy and Jean Shrimpton ; the mod subculture ; the iconic status of popular shopping areas such as London's King's Road , Kensington and Carnaby Street ; the political activism of the anti-nuclear movement ; and sexual liberation. During the s, London underwent a "metamorphosis from a gloomy, grimy post-war capital into a bright, shining epicentre of style". The swinging scene also served as a consumerist counterpart to the countercultural British underground of the same period.
Research has found that nearly half of UK adults said that the decade famed for its iconic fashion, ground-breaking music and significant moments in history was the most defining. The sixties beat other eras hands down when it came to music? Thanks to the arrival of the mini-skirt championed by fashion designer Mary Quant respondents also voted the ? The study was commissioned to coincide with the launch of The Sixties , a new TV show on Yesterday, Tuesdays at 9pm from 30th September.